When you create products that help people solve real problems, it’s easy to help them derive value and understand the benefits. A goal of customer success is to help customers get the most out of their purchases . Instead of being reactive, try talking to your customer about the problems they want to solve, and show them how your product can help.
Better yet, be proactive in your approach to customer success. Constantly think about what your customers want, and proactively suggest ways your customers can maximize the impact of their purchase to achieve their goals. Always try to think back to the “why” of your customer — why did they purchase? What did they want to achieve? Then, refer to their challenges and goals to inform your conversations.
Business owners must on day one provide a clear guideline on customer service expectation and give employees autonomy to carry it out . The more valued employees feel, the more engaged they are in going the extra mile to help a customer succeed . Remember that how you treat your employees is how they will treat your customers. — and happy customers will then recommend your brand to others.
People trust recommendation from friends more than any other form of advertising, and they tell people about it when they have great customer experiences with a company. But, they tell more people when they have a bad experience — so it behooves of customer success teams to keep their brand’s reputation intact. A Bad customer cost more money than a good customer.
So, for every customer you make happy — especially if it’s a hard problem to solve — think about the potential for referral marketing you’ve just created — which could lead to even more happy customers.
Instead of focusing on the competition , focus on the customer – Scott Cook-QuickBooks.”
Instead of only hustling to out-innovate your competition with new products, dig in and focus on building a customer success-driven mission. If you grow quickly but don’t keep your customers happy, you won’t outpace the competition.
You’ll learn a lot from feedback from your first customers, and going the extra mile to keep them will make them loyal. The will freely provide testimonials, interviews, and, of course, referring future customers.
Customer Service Quotes to keep you on track:
Make a customer, not a sale. ~ Katherine Barchetti
The goal as a company is to have customer service that is not just the best but legendary. ~ Sam Walton
Your most unhappy customers are your greatest source of learning. ~ Bill Gates
Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers. ~Ross Perot
The customer experience is the next competitive battleground. ~ Jerry Gregoire
Your customer doesn’t care how much you know until they know how much you care. ~ Damon Richards
Kind words can be short and easy to speak, but their echos are truly endless. ~ Mother Teresa
Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong. ~ Donald Porter
Good service is good business. ~ Siebel Ad
The more you engage with customers the clearer things become and the easier it is to determine what you should be doing. ~ John Russell
Being on par in terms of price and quality only gets you into the game. Service wins the game. ~ Tony Allesandra
You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied. ~ Jerry Fritz
Every great business is built on friendship. ~ JC Penney
If you’re not serving the customer, your job is to be serving someone who is. ~ Jan Carlzon
In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away. ~ Doug Warner
Know what your customers want most and what your company does best. Focus on where those two meet. ~ Kevin Stirtz
Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you. ~ Chip Bell
Dealing with people is probably the biggest problem you face, especially if you are in business. Yes, and that is also true if you are a housewife, architect or engineer. ~ Dale Carnegie
Make your product easier to buy than your competition, or you will find your customers buying from them, not you. ~ Mark Cuban
A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. ~ Mahatma Gandhi
Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers there is no company!” -Connie Elder